Project Transitions Saddlery
I am excited to start this project. One of the interesting aspects I like about his design project is the photography. This was my first time photographing an Equestrian Event. Here are a few pic’s. We are setting up a model shoot soon to finish up the photography portion of this project. One of the hurdles will be coming up with a lighting solution since flash will not be an option around the horses. Lack of electrical and not wanting to use a generator limits my options. I will post the shots after the shoot but here a few of the competition. ( All Pictures are Copyright Chris Lang Photography 2008)
Staple Shot
Well just got back from the photo shoot and had to modify the shoot too one person. Just as I had thought, the horses were sketchy with flash. Tried the flash once...and that prove the point of horses and flashes. Nothing like a portable battery operated spot light with a tupper wear bowl to save the day. Here is the initial shot that will be used for site and some other branding . Now it is to the design board with the web design process. Transitions really wanted to have an Image feel to the site. This is where photography is probably the most important anchor of the design since it will dictate so much real estate. I will post the end result when completed.
The Design
Web design complete. All in all went very smoothly and it always great to work with nice people. If you are in the market for anything Equine I highly recommend you visit Susan & David up at Transitions Saddlery. They will take care of you are the nicest people. Well, our home page changed from our initial thought of a layout. I learned a lot in short time about the riding and equestrian culture, and no, I am no where near a subject matter expert. What I did learn was the that transitions in riding means the process of a horse moving into different strides (styles i.e. walk to gallup). I thought it would be a neat shot to get the back of a horse’s shoes in stride. Armed with my Mark III and Canon’s New 200 F.2, we shot a few series of rider and horse. I really liked the image it gave us to work with. Below is the end result for the home page.
